Attending a Milford Business Conference: Maximizing Your ROI

Attend a Business ConferenceHave you ever wanted to attend a business conference in Massachusetts, but you were afraid that your boss wouldn’t see the value in it? Or, have you attended a local education industry conference, but you are debating whether or not you are getting enough of a return on investment for the time and money spent to attend? It is important to maximize your experience when you attend an industry event, whether it is at a local New England conference center or out of the state. Before you send employees or make plans to attend an expo or gathering at the Milford conference hall, make sure to check out the following tips that will help you determine how to make the most out of attending the event.

Making Plans: Be Intentional
When you sign up to represent your company at an industry expo or conference, it is important to have a game plan. What will you do while you are there? Will you rent an expo booth space and meet with potential customers, clients and affiliates? Will you sponsor a party and try to do all of your networking at that event? Or do you just plan on attending to hand out cards, shake hands, and make deals? Whatever your plans for attending an educational industry conference and exposition, just make sure that you are intentional about what you plan to do and what you want to accomplish. Whether you need to get approval from your boss to take time off and attend, or if you are trying to weigh the cost and benefit of going on your own, make sure to start by making a list.

  • What are the five most important educational seminars or business opportunities that you hope to get out of attending an event at your local New England conference center?
  • How can those events within the overall educational industry conference at the Milford conference hall help you to increase or stabilize your business at this time?
  • Will there be any special speakers, sponsors or guests attending the event that you want to speak with during the gathering?
  • Are there any exhibitors or attendees that have already mentioned going that you want to speak with at the business conference in Massachusetts?
  • What are the three top reasons why you should attend this industry event?

Once you can answer those questions and make a list to review, either on your own or with your supervisor, you will be able to make a case for attending. You can use this list to help you get the most out of attending the educational industry conference and to create a checklist for things that you need to accomplish during the event. Lists can help you stay on-track and prove the value of attending a business conference in Massachusetts again in the future.

How to Prepare to Attend
Once your boss agrees to send you to the New England conference center or if you decide to go on your own, you need to start preparing in advance to attend. Don’t just sign up on the website and do nothing until the date of the educational industry conference and expo. Take the time between signing up and the actual event to get yourself prepared to represent your company and get the best return on your investment for attending. One way to do this is to make some more checklists. You can use a legal pad or take advantage of a business app that can help you keep everything at your fingertips during the event at the Milford conference hall.

One list that is beneficial is a list of all the people who you want to meet at the conference. Put a short note next to each name about why you want to meet them. An example would be: “Paul Snyder – Marketing Director – Talk about cross-promotion opportunities.” Another example might be: “Jan Hayworth – Speaker – Set up team-building workshop for office staff.” You can even contact some of the people on your list about a week or two before the event to schedule a meeting time. You could go for coffee between seminars at the New England conference center or try to chat over a meal. Whatever works for your schedule – and theirs.

Hosting a Business Conference in Massachusetts?
If you are in the process of scouting out the perfect location for an educational industry conference, expo, convention or meeting, check out The Crystal Room Conference Center in Milford. Our well-appointed New England conference center has all of the amenities, parking, space and technology you need to host a successful industry gathering. Contact our Milford conference hall by calling 508-478-7800 to schedule a tour of our facility or to find out about availability for your business event.