When people talk about planning an educational industry conference, they usually visualize a huge event that attracts thousands of attendees. While these types of events can be planned and are successful, they aren’t always the best way to go. In fact, many businesses have found even more success by focusing on planning small industry events. If you are interested in hosting a training conference or training workshop in Massachusetts for a particular industry or niche, you should start by thinking small.
What Type of Event?
The first step is to think about the type of event you want to host. Will it be a seminar series featuring industry professionals and well-known experts? How about an interactive workshop where attendees get hands-on, real-life experience developing skills that they can use in the workplace? Perhaps a traditional convention-style event is what you want to do, complete with seminars, workshops, and a small expo? Once you identify what it is that you want to do, you can start making plans.
How Many Attendees?
The next step is to determine how many people will be able to attend your expo or training workshop in Massachusetts. Think about how many people you can handle with the staff that you will have at your disposal. Small events can be as many as 150 guests or as few as 75 to be successful. You’ll need to figure out what your “magic number” is to break even or make a profit at your educational industry conference.
Where to Host?
It is essential to find a venue in the Greater Boston area that is large enough to handle your event, but not so large that it will cost you more to put on than you make from hosting the event. The Crystal Room Conference Center is a well-known and reputable Milford conference center that has space for up to 300 attendees, along with all of the amenities, technology, parking, and opportunities you need to succeed. Our on-site event coordinator can help you with seating arrangements, staging strategies, audiovisual equipment, and more. They key is to find a venue that will help you meet all of your requirements.
Do You Have a Budget?
If you haven’t already done so, sit down and create a budget. You will need to include everything required to pull off the event successfully. The cost of renting the Milford conference center, the fees to hire speakers, plus the price of everything from advertising and signage to refreshments and name badges – this must all be considered. This can be paid for by your company or through the cost of registration for the event. However, there is another way. Many industry events are paid for completely by sponsors who receive the opportunity to hang banners, hand out branded items to attendees, and have a booth on the showroom floor. Special sponsorships can be provided for meal service, networking parties, celebrity guest speakers, and more.
Who Do You Want to Invite?
The next step is to consider your demographic. Who do you want to target with your training workshop in Massachusetts? Will you limit attendees to members of your industry trade group or make it open to the public? How will you limit registration to keep the event small? Will you open up 100 or 150 registrations and then post a second date if the first event fills up quickly? Or will you speak with the venue about doubling the space to expand the educational industry conference? Once you decide who, you’ll need to think about how and where you will advertise to increase registrations for your event.
What Special Options?
The Crystal Room Conference Center has all of the technology, amenities, and options you’ll need to host a successful professional event. Whether that means free Wi-Fi for you, your staff, and all of your attendees or 150 mobile charging stations, which can be used for smartphones, laptops, tablets, and other common devices, we can deliver. Do you need HD projectors, digital flat screens, multiple wireless microphones, or a full spectrum PA system? Our team can help you get what you need for hosting a training conference that will keep your attendees engaged and excited.
To learn more about The Crystal Room Conference Center and all of the opportunities available for industry events, expos, conferences, conventions, seminar series, and more, give us a call at 508-478-7800. Our team can answer any questions that you might have or help you to reserve space for your professional event or training workshop in Massachusetts. Call today to schedule a tour so you can see everything we have available for your industry event.