One of the best ways to get yourself out there or to establish your company as an industry leader is to participate in or host a business seminar series. If you have a lot of knowledge that you can share with colleagues, start-up entrepreneurs, and other industry business owners, you should consider starting a seminar business. It is an excellent way to increase revenue, but even more – it’s a great platform to show just how much you know about the industry. Sharing skills and ideas with like-minded individuals is nothing new, but if you can learn how to package and market your expertise effectively, it could be extremely valuable.
What You Need to Know
Before you book a Milford conference room and post invitations to a training workshop in Massachusetts, make sure you know what you are getting into with a seminar business. Some common words that are also used to describe a seminar in Milford, MA include workshops, lectures, conferences, and educational training series. While these words are often used interchangeably by corporate types, they do not mean the same thing. You need to figure out what the focus of your event will be and the kind of event you want to host before you secure a conference hall rental.
Your best bet is to focus on a specific niche group within the industry that you can reach out to and boost interest in the event. A seminar series should focus on a singular subject and bring together small groups of attendees who are encouraged to participate by asking questions or starting discussions about the topic. If you are hosting a lecture, it is more of a one-sided event with a speaker at the front of the room and little opportunity for discussion. A workshop is more of a hands-on activity that includes demonstrations, exercises, and demands participation from attendees. These events can last just a few hours, a whole day, a full weekend, or even an entire week, depending on your needs.
Should You Charge?
This is an age-old question when it comes to setting up an industry conference or seminar series. Charging an entrance fee would help you to pay for the rental of the Milford conference room, as well as any supplies, vendors, and refreshments served during the event. However, you could benefit even more by offering attendees free entry and solicit sponsors for the event instead. The sponsors gain exposure through their association. Different levels of sponsorship allow for various rewards, such as hanging a banner during the event, an invitation to speak on a panel, the ability to hand out flyers or SWAG to attendees, and the option to sponsor events within the overall event.
Examples of “events within the event” include welcome parties the night before the first seminars, luncheons, dinners, and after-party gatherings that provide the opportunity for attendees to network and talk business with event sponsors and other attendees. Many attendees state that networking opportunities are by far the most significant benefit of attending local and regional events because it allows them to grow their business. Make sure to limit your sponsors to a select few and ensure that each participating sponsor has a solid reputation within the industry for doing good business. Even with just a few sponsors at your seminar in Milford, MA, you could fully pay for the conference hall rental and all other related costs.
How to Get Started
Begin by doing some research on the market in your local area. You don’t want to launch a seminar series to find out that a competitor is doing the same thing in the exact same market. Identify your target audience – know who it is that you would like to attend and how you can reach them to increase sign-ups for your gathering. Set some clear goals of what you want to accomplish so you can verify the value of hosting a training workshop in Massachusetts. This will help you create a strategy that you can use while estimating the budget for hosting such an event at a Milford conference room.
Once you have identified your audience, goals, and market, it’s time to start planning. Select a conference center for your seminar in Milford, MA, that has enough space, on-site parking, technology options, and amenities to make it all come together. If you would like to schedule a tour of The Crystal Room Conference center for your corporate event, give us a call at 508-478-7800. We can answer any questions you might have about our conference hall rental options and offer details on availability for your event.