Whether you are planning an educational industry conference, hosting a booth at a convention held at a Milford conference hall or just attending to represent your company, it is important to maximize the return that you get from participating in an industry event. The term ROI stands for “return on investment”, which reminds us that we need to get as much out of going to a business conference in Massachusetts as we spend on attending. This isn’t just a valuation on the amount of money that you spend to create a booth, put on the event or travel to and stay at the location, it should also include the amount of time that you spend at the conference and the amount of time that you spend planning for the convention.
Knowing what to expect can help you to boost your ROI for an industry gathering. Whether your goals are to network with colleagues and other business owners or if you are going to learn more about growing trends or issues facing the industry, you should plan ahead to really make it worth your while. Industry conferences supply a lot of opportunities to get to know the faces behind the names of well-known business leaders, to get your brand out there for others to see, to learn all you can about new technologies and marketing trends, and to keep your business relevant and “out there” within the community as a whole.
STEP ONE – Find Out All You Can
Before you head off to an educational industry conference, as a marketer, expo booth presenter or attendee, make sure that you find out all your can about the conference center venue, any seminars that will be hosted, special speakers that will be brought in, classes that you participate in and any parties that will be thrown. Make a note of industry leaders that will attend that you might want to talk with during the business conference in Massachusetts.
STEP TWO – Set Some Goals
Once you know what to expect at the conference center, you can start setting some goals. Having goals and being able to check them off from a list as you achieve them will help you to provide evidence of the return on your investment for hosting, exhibiting or attending the conference. Make note of all networking, educational and promotional opportunities and add them to your list of goals for the Milford conference hall.
STEP THREE – Don’t Go Alone
If at all possible, make sure to go to the educational industry conference with someone. If you are putting on the event, make sure to have a lot of helpers from your office. If you are exhibiting, bring along employees to set up the booth and man the booth while you are out networking. If you are coming as an attendee, bring a co-worker or contact a colleague to be your “show buddy” who can help to encourage you to get out there and talk with people at the event.
STEP FOUR – Don’t Leave Early
Stay for the entire event. Come early if you can and stay late if its an option. You won’t want to miss any part of the schedule, so make sure to plan accordingly when attending a business conference in Massachusetts.
STEP FIVE – Stay in Control
Don’t become that “one person” that everyone talks about who had too much to drink at the welcome party or forgot proper business etiquette when on the expo floor. Stay in control of yourself during the entire event, take notes whenever possible and really do all you can to make the most of the event at the conference center.
STEP SIX – Exchange Cards
While some people might tell you that business cards are a thing of the past, when attending an industry event, they are essential. Make sure to include all of your important information, including phone number, email address, website address, social networking information and anything else that should be included. Get cards from people that you meet, making notes on the backs of the cards about anything you should remember about your networking experience.
STEP SEVEN – Purchase Educational Materials
If you attend an educational industry conference, make sure to purchase audio CDs and DVDs that are offered to bring back to the office. This is a great opportunity to share ideas with your marketing or promotions departments to really maximize the information being provided at the event. Any books, workbooks or other offerings should also be purchased, as they apply to your business needs.
Hosting a Business Conference in Massachusetts?
If you are thinking about hosting an educational industry conference in the South Coast area, which includes Southeastern Massachusetts and Rhode Island, consider The Crystal Room Conference Center. A popular Milford conference hall, our event center is located just a minute off the I-495, making it convenient for attendees coming from all over the New England area. Give us a call at 508-478-7800 to get a FREE estimate on using our conference center for your next business event, expo or convention. Our team can help you get all of the amenities, technology devices and support you require to pull off a successful industry event.