Building an Expo Booth: New England Conference Center Exhibit

Trade exhibition stand on white backgroundThinking about having a trade show booth at an upcoming industry event at the local meeting and conference center? Before you start building your own booth, make sure to find out what the requirements are, if any, regarding the materials that you can use and the size. It is also a good idea to visit another expo at a local meeting room in Milford, MA or the surrounding area to see how other companies build their booths. A booth can be simple or it can be extravagant. You can build it yourself to create a unique display, or you can purchase a generic booth and customize it. However you decide to go about it, just make sure that it will be okay for use at the New England conference center where the expo will be held.

Size Matters
As we have already mentioned, the size of your trade show booth to be used at the conference hall rental matters. Depending on the industry event, you might rent just a single space or you might require a larger display. The industry standard for a single space is 10 feet by 10 feet. A double booth would be 10 feet by 20 feet and a large space, which is usually reserved for corner spots, would be 20 feet by 20 feet. When it comes time to start planning the size of your booth, you should take care to make sure that your booth can adapt to all three industry sizes. A small booth is preferable for smaller conferences, but to be able to expand your trade show booth if you want to make a bigger showing at a larger event is a smart way to go as well.

Be Unique
Part of visiting a meeting and conference center to participate in an industry trade show or expo is to get attention to your company, your ideas, your brand or your products. It helps to stand out from the crowd of other booths that will be set up at the meeting room in Milford, MA. Be creative an invest your money into the booth design wisely, making sure to incorporate your company colors, logo and anything else that really makes it obvious as to who you are and what you do. You should also think about the future, making choices that will allow you to re-use your booth or at least components of it again in for other trade shows in the months and years to come.

Be Original
Think about the type of SWAG (stuff we all get) giveaway products that you will want to be handing out in your trade show booth. Everyone gives away magnets, stickers and pens. You need to do something that represents your business and stands out from the crowd at the same time. You will also want to think about cost and how many of each item you will need to bring with you to the New England conference center. Speak with the trade show coordinator to find out how many attendees they are anticipating. If the conference is small with just 100 attendees or less, you can afford to create nicer giveaways and invest a little more per person if you think the return will be worth it. If the trade show at the conference hall rental is larger, you might want to scale down the SWAG just a bit to make it more cost-effective for that particular show.

Show & Tell
Make sure to plan on demonstrating the product or service that your business represents. You need to make sure that what you do or what you sell is the star of your trade show booth at the meeting and conference center. This is a great opportunity to demonstrate the value of your business and everything you have to offer. Plan your demo before you get to the expo hall or meeting room in Milford, MA so you will know what to say and what to do in order to make the biggest impact. Work with any employees or co-workers who will be working in the booth at the event to make sure they know the script that you want them to use.

The Crystal Room Conference Center
If you are planning an expo and are looking for a well-designed and convenient New England conference center to hold your event, look no further than The Crystal Room Conference Center in Milford, Massachusetts. We have a lot of different options for small and larger sized industry trade shows, expos and conferences, as well as space for off-site meetings and other corporate events. Give us a call at 508-478-7800 to get a FREE ESTIMATE on using our meeting and conference center or to schedule a tour of our facility. Located just a minute off the I-495, we are conveniently located for attendees coming from all over the New England region.