Milford Conference Center: Marketing Seminars to Millennials

millennial-marketingWhen it comes to setting up a seminar or training workshop in Massachusetts, it is easy to become relaxed in the marketing efforts that are used to attract attendees. The same folks that have been coming to hear guest speakers, interact with fellow industry professionals and advance their knowledge in the growth and technology changes of the business are easy to cater to because you have been catering to them for many years.

However, part of growing a business and focusing on the future of the industry is in adapting or evolving your approach to offer things that would attract new attendees from a younger generation as well. When you host business seminars, you can’t afford to just stay the same; you must be willing to make changes that will offer participants something innovative and new that they can take back to the office and use to their advantage.

What is a Millennial?
When marketing to young people, it’s helpful to know the lingo. The group that marketers target as “Millennials” is actually a very vague period of time that has changed much over the years. While one group identified Millennials as being individuals born between 1980 and 2000, others have tried to narrow it down more to those born in the 1990s. Whatever the case may be, marketing to this group of young business professionals can be challenging, but it is essential to the success of your Milford conference center event.

Studies show that the group known as “Millennials” currently accounts for around 36 percent of the national workforce. By the time 2025 rolls around, they will account for nearly 75 percent of the workforce both here in the United States and around the world. If you are interested in the future success of your business, it is important to learn more about this group and target your conference center events around the interests and needs of Millennials. The basic structure of your business conferences, workshops and seminars can and should stay the same, but it is vital for your to include some new ideas as well.

The Tech Factor
One of the major differences between Millennials and other generational workshop attendees is that this younger generation is driven by and depends upon technology. They are very comfortable with using technology and are much more likely, over 40 percent in fact, to make purchases using their smartphone or to use this mobile technology to conduct financial business online than older generations. As a result, companies that host business seminars must adapt and make sure to provide technology-driven opportunities at their events.

The Crystal Room Conference Center in Milford, Massachusetts understands this move toward technology and offers a wide variety of options and opportunities for event planners to use to their advantage. Tech features, such as our charging station and free Wi-Fi access, are two of the most popular options used by our clients. Offering your guests access to a charging station, where they can charge their smartphones, laptops, tablets and other mobile devices, will keep them at the Milford meeting room and prevent them from returning to hotel rooms and missing out on seminars or workshops.

Comfort and Convenience
One study surveyed Millennials about what they most liked about a past training workshop in Massachusetts that they had attended at a conference center. Outside of technology opportunities, most remarked about the comfort or convenience of the conference center itself. When it comes time for you to choose a meeting room or space to host business seminars, keep these ideas in mind. The Crystal Room Conference Center is conveniently located in Milford, Massachusetts, just a minute from the 495. We are centrally located in Eastern Massachusetts, making it an easy trip for attendees coming from anywhere in New England, but in particular from Rhode Island, Connecticut and the Boston area.

Accommodations are available at the Milford conference hall for small groups of 80 or less, but we can also meet the needs of larger groups with meeting rooms that can hold up to 300 guests. The Crystal Room is a premiere location with all the “bells and whistles” that your guests could require. We also offer in-house catering and a wide variety of other beneficial services to our clients, helping you to pull off a world-class event right here in Massachusetts that will please Millennials and old-timers alike. Our beautiful meeting rooms, plentiful parking and convenient location make The Crystal Room the perfect Milford conference center to hold your meetings, seminars, conferences, expos, trade shows, conventions, fundraisers, charity events and other corporate gatherings.

Mix Business With Pleasure
Surveys of groups who host business seminars and specialize in hosting various training workshops in Massachusetts reveal that Millennials respond more positively when the event planner includes a welcome reception gathering at the conference center before the educational and business meetings occur. Setting the tone for the event by providing a way for attendees to network and meet before the “work” begins can help everyone to relax and enjoy the overall event even more.

Consider creating a theme mixer that will get everyone moving around, talking and exchanging business cards. Offer bottled water, cool drinks, appetizers and consider having music or some type of entertainment to kick things off. Just because you are hosting a serious business meeting at the Milford conference center, doesn’t mean that you can’t take time to let everyone relax from their trip and get to know the other attendees at the event. Consider having the reception sponsored to help cover costs and to help introduce supporting businesses to your guests. Integrate games, contests and other fun activities into the daily seminars and workshops as well, carrying the friendly fun throughout the entire event.

How to Reserve Space at The Crystal Room Conference Center
If you are interested in reserving space for your next meeting or training workshop in Massachusetts, call The Crystal Room at 508-478-7800. We are the premiere Milford conference center, offering our clients all of the options and opportunities they require in order to successfully host business seminars, conferences and other professional events in the New England area. We can help you plan your event, choose the best meeting room to suit your needs and suggest other options that can help you to create a memorable event that will bring notoriety to your business, your conference and your industry.