Even if you have a lot of experience planning business events at your local New England conference center, it can be difficult to keep things fresh and exciting, especially for attendees who go to conferences a lot. Once you secure your venue and rent space at The Crystal Room Conference Center in Milford, MA, the next step is to figure out the best way to increase buzz and excitement about your upcoming event. It can take a lot of time and effort to pull off a successful event, but the payoffs from a well-planned event can help to increase your business and standing within the industry community big time.
Tip #1 – Invite Your Marketing Department to Assist
Part of planning a professional meeting that will pay off for your business is to market it well to your target audience. You should already have a direct line on the group of people that you will be marketing to with your conference invitations and sponsorship opportunities. Studies have shown that successful conferences will typically set aside approximately 25 percent of the entire event budget for marketing. The extra funds will help both your planners and marketers to be able to work together in planning the details for your live event at the Milford conference hall.
Tip #2 – Make It As Personal As Possible
When you send out your invitations or announcements about your event at The Crystal Room Conference Center in Milford, MA, be sure to make them as personal as possible. If you are inviting companies to attend your event, send out special invites and include the names of the big decision makers, such as the CEO, CFO, President or owner of the company. Consider sending printed invitations instead of just relying on email notifications. The same goes for potential sponsors, when you send out information about sponsoring your special event, make sure to direct it to the person or persons who are the decision makers at the company you are approaching.
Tip #3 – Ask for R.S.V.P. or Registrations
It is important to know how many people you can expect to show up when you are planning a professional meeting. You may have rented the small meeting room, but registration numbers could be higher than you anticipated. If attendees often wait until the end to register for budgeting reasons and costs, consider posting an online poll to ask how many people are planning on attending. It can help you to more accurately gauge the amount of interest in your event.
Tip #4 – Increase Awareness
If you aren’t getting a lot of interest in your event at the New England conference center, consider finding new ways to increase awareness within your industry or the local community. Check your registration system to make sure that it is user-friendly and if there are issues with the online form, consider bringing in a professional to straighten things out before you lose too many sign-ups. Check your website and the landing page for your event to make sure that they are properly optimized for the search engines and consider placing online ads, as well as print publication ads, in industry trade magazines and websites.
Tip #5 – Make Customer Service a Priority
While you will be busy with the day to day activities surrounding planning a professional meeting, it is important to make sure that you do everything you can do to make each and every registered attendee for your event at the Milford conference hall feel as though they are important. Be available to answer questions via the phone, email and social media. Set up a social media page with Facebook, Twitter and any other network that is frequently used by your target audience. Engage the user with photos, videos, marketing campaigns and contests to make sure that they stay excited about your conference all the way up until the day of the event.
Reserve Your Spot at The Crystal Room Conference Center in Milford, MA
If you are ready to start planning a professional meeting for your company or business, consider hosting your event at The Crystal Room. So much more than just another conference center, The Crystal Room Conference Center in Milford, MA is the best place to hold professional events, meetings, gatherings and training seminars for your industry, group or company. On-site catering, lots of parking for your guests, tons of technology options, such as Wi-Fi connections and charging stations, are just some of the great amenities available at this popular New England conference center. To find out more about renting a room at the Milford conference hall, give us a call at 508-478-7800.