When it comes to industry trade shows and conferences, many people think that bigger is always better. But the truth is that a trend is growing with regard to mini conventions, and it is changing the way that industry leaders look at hosting a business conference in Massachusetts. Limiting the attendance is a great way to increase interest and encourage potential attendees to sign-up for the event early. Supply and demand, along with a well-planned event that will get people talking, is a great way to plant seeds for your next gathering at the local conference center in Milford, MA. It is important to choose a New England conference center that is well-appointed, has ample parking, is conveniently located, and has all of the amenities that you require.
What to Include
Because you are doing a conference on a smaller scale, you can include a lot of mini workshops, seminars and networking events that will provide attendees with a lot of bang for their buck. Multiple conference rooms allow you to host a couple of options at the same time, allowing guests to choose which option will give them the best return. You can even include a mini-exposition option, providing a complete trade show experience and allowing sponsors to participate and showcase their products, services and programs.
You can even include a buffet lunch, free refreshments in the halls between seminars and a perhaps a networking event that includes a cocktail party, plated dinner or buffet, depending on your budget, schedule and purpose. The more networking opportunities that you provide for your gathering at our conference center in Milford, MA, the more chances you give your attendees to mingle with colleagues, discuss business deals with other business owners, and possibly advance their products, services and businesses to boot.
Planning is Important
While less time will be required to plan a mini convention than a full-scale event that attracts thousands, it is still important to spend some time in the planning phase. You will still need to choose the best venue for your business conference in Massachusetts, comparing local conference rooms and locations to determine which best suits your needs. You will also need to have a budget and decide whether you will profit and pay for the event through sponsorships or if you will charge attendees to come to your convention at the conference center in Milford. Think about how many guests you will have, how much you need to bring in per person to afford the event, and how you will pay for it.
Take time to tour the facility at the New England conference center. Take advantage of the skills, connections and experience of the on-site corporate event coordinator. Think about exhibit space, meal and refreshment services, seminar rooms, workshop and training areas, as well as anything else you want to incorporate into your mini convention event. Consider the amenities that you will need, such as audio-visual equipment, high-speed Wi-Fi access, charging stations for mobile devices and much more, which are all available at The Crystal Room Conference Center in Milford, MA.
Determine how you will promote your gathering, either via the internet, social media, opt-in newsletters, direct mailers, individual invitations or industry-wide advertising. If you are limiting attendance, say to 100 or 200 people, make sure to clearly state that in your advertising and invitations. Start working right away to attract sponsors, speakers and industry leaders to participate in your business conference in Massachusetts. The first event will take more planning and work than the ones that follow, so if you are planning on doing more of these in the future, take notes and invest the required time into the series now and it will pay off later.
Staffing the Event
It is important to work closely with your staff to help pull off the event. You can hire additional staff as needed to work the actual mini convention at the New England conference center to handle check-ins, registrations, ID badge distributions and more. However, because this is a smaller event than a large-scale trade show that attracts thousands, you could very well likely be able to do this completely in-house and save money on staffing costs. The advantage of being able to use just your own staff that has been trained and prepared for the event is huge. This will help you to provide quality control and a positive customer service experience to all who attend.
Use your staff for set-up, manning the entrance, assisting with workshops and seminars, executing the schedule to ensure that everything stays on-time, and even handing out flyers, gift bags and other SWAG from the event. Speak with the venue at the conference center in Milford, MA about security, valet parking or any other professional needs that you might have in and around the conference rooms during the event.
Contact The Crystal Room Convention Center in Milford, MA to schedule a tour of our facility or to secure space at our New England Conference Center for your special business event. Our team can help you select the best options for your gathering and even assist in coordinating vendors and other special amenities that will help you to achieve your goals. Call today at 508-478-7800 to get a FREE estimate for your next business conference in Massachusetts.