If you have been charge with making a presentation, either for your company or as the lead speaker at a training workshop in Massachusetts, the first thing you need to think about is not what you are going to say or how long you will have to talk. If you want to become a truly effective speaker who can connect with the audience and make an impact, you need to think about who you will be speaking to and what they are hoping to get out of the event at the Milford meeting room.
Coming to speak at the local New England conference center can be a little overwhelming, especially if you are not experienced at public speaking. While you might have stood up during board meetings and spoken out in office brainstorming events, you were a little caught off guard when your boss asked you to share your ideas next time when they were hosting a training conference. While you might be tempted to try and take a couple of speaking courses online to prepare, spend your time instead on thinking about your audience.
Defining Your Audience
Will you be speaking to a room of co-workers or employees from another company location? Will this be an industry wide event with a bunch of people that you don’t really know or will you be on a first name basis with everything in attendance. Knowing who your listeners are – from a group of new employees just starting out, to experienced business men and women who are looking for new ideas – can really help you plan out what it is that you are going to talk about and be more effective than other speakers who don’t take the time to identify their audience.
When you think about who will be in the Milford meeting room listening to you speak, you can begin to tailor the things that you say and the ideas that you present to provide them with exactly what they want and expect. Your training workshop in Massachusetts can be extremely successful if you are able to feel comfortable with the group and present your materials in a professional, yet friendly manner. Once you identify your group and pinpoint the objective for hosting a training conference in the first place, everything else will be that much easier.
How to Identify Your Audience
If the group you are speaking to at the New England conference center is made up of people that you talk to every day, chances are it will be very easy to properly identify your audience. But if this is a new group of people, you will need to take some time to find out who they are. The more knowledge that you can get about their level of understanding on the subject matter, their interests, skill level and expectations, the better you will be able to create a presentation that will be valuable to everyone involved.
Find out all you can about the professional roles and responsibilities of your audience members. Learn about what motivates them, what the overall goals of the training workshop are to be and find out just how many people will be in attendance. Think about your relationship to them and their relationship to you. This will help you to be able to better relate to the audience and provide them with the level of communication that they will be comfortable with at the Milford meeting room. If you are speaking to a whole new group of people, ask about pertinent facts regarding the companies that they represent, getting all the facts and figures for the industry and gaining an understanding of recent trends.
Finally, the demographics of your audience will also be extremely helpful. If you are a single mom and your angle is talking about all of the things that you need to do in the morning before coming to work and still finding a way to be productive, your talking points might not be as effective if you are going to be speaking to a room full of middle aged work-focused men. When you are invited or hired to speak at a training workshop in Massachusetts, make sure to ask about the dynamics of the group so you will be able to meet their needs more effectively.
Looking for a Place to Host a Training Conference?
The Crystal Room Conference Center is located in Milford, Massachusetts, just a minute off the I-495. It is conveniently located and well-appointed to host training workshops, company meetings, corporate events, small conventions and industry conferences. To find out more about our facility or to plan your next event at our New England conference center, give us a call at 508-478-7800. Our experienced event coordinator will help you to plan out all of the details for your special event.